Beauty & Cosmetics Ads — UGC Examples & Templates
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Browse 177+ beauty & cosmetics ad concepts, hooks & storyboard templates — pick one and generate it for your brand in about a minute.
Create swipe-worthy beauty content — product demos, before/afters, and UGC-style ads — from a single product image.
177 templates
Second-Day Revive — Spritz It Back to Life
Lived-in, day-two hair that's gone flat: a few spritzes, hands through it, and the honest 'it's back' moment.
Founder One-Take — Straight to Camera
The founder holds the real product and tells you, in one honest take, the single reason they made it.
Bare-Skin Check-In — No Makeup, Straight Talk
A close, bare-skin, no-makeup to-camera check-in: why this product earned a permanent spot, with one real application gesture.
Hands-On Demo — How I Actually Use It
A guy shows you exactly how he uses the product on himself — real hands, real application, no studio gloss.
Carry It to the Counter
The camera rides behind somebody's shoulder as they carry it across the house to where it actually lives.
Clear the Counter, Keep What Survives
The frame fills up with everything they own, then one sweep clears it and only the keeper is left.
The Shared-Sink Vote
Everybody in a shared bathroom lands on the same verdict, one after another, without anyone arguing.
Prove It — Talking to It Like It Can Hear Me
Someone talks straight at the product as if it could answer, dares it, and it replies only by working.
Passed On, Not Passed Back
One person hands it to another and never gets it back; the film leaves the giver and ends on the new owner.
The Argument I Keep Having With Myself
One person argues both sides of a real decision out loud, and using the thing settles it.
The One Thing in the Pile
A scene already loaded with everything tonight needs — and then one hand pulls the one thing out of it.
Wrong One First — The Honest Swap
They confidently start with the wrong, ordinary thing, catch themselves, put it down and reach for the real one.
In Shadow, Then in Light
First it is only a dark outline against a bright window; then a hand changes the light and its real color arrives.
Slide the Cover Away
Something ordinary sits in front of it the whole time, until a hand slides that thing sideways out of frame.
Faster Glances — It Keeps Catching Your Eye
Each beat is shorter than the one before, so the film speeds up on its own until one hard close.
The Pause — Everything Stops But the Camera
Mid-gesture the whole scene stops dead and only the camera keeps moving around it, then time starts again.
The Last Step, Slowed Down
One unbroken gesture that starts at ordinary speed, thickens halfway, and finishes held in slow motion.
Quiet About It — One Move, One Line
Almost nothing is said: a slow approach, one deliberate act, and one flat certain line at the end.
Caught Mid-Chore — Just My Actual Morning
Caught doing an unglamorous job where the product is one step among many, until they clock the camera.
Used To Do It That Way — Now I Don't
The old way was doing the same job badly in one fixed spot; the switch changes how and where, not whether.
The One I Keep Reaching For — Past Everything Else
A hand travels across a crowded shelf, passes everything else, and lifts out the one it always ends up on.
Faster Every Step
A routine where every step is measurably shorter and quicker than the last, until the final one lands like a downbeat.
One Feature, Felt Not Listed
One real feature is never described — it is shown as something felt, and only named, once, at the end.
Pinned in Place, Three Times of Day
The product holds the exact same spot and size in frame while the room, the light and the outfit jump forward around it.
What Everyone Thinks — And What It Actually Is
A belief people hold about this kind of thing is said as if true, then overturned by showing, then restated corrected.
The One You Walk Around
A real moment stops dead mid-action while the camera keeps moving around it, then time starts again.
The Small Annoyance — Said Out Loud, Then Handled
A small everyday annoyance is named, then sat inside for a whole beat, before anything is done about it.
The Tempo Drop
One unbroken use whose speed drops as the product lands, and holds in slow motion right to the end.
The Skeptic's Face — Held, Then Softened
The same face, same framing, opens and closes it — and the only difference is that it has softened.
One Pass, One Word
Nearly wordless: a slow, deliberate use with almost nothing said, and one flat line at the very end.
Talk Myself Out, Then Back In
One person argues both sides of buying it again, turning to a new angle for each side, and the use breaks the tie.
Hands Only — Present It, Work It, Set It Down
No face at all: a pair of hands presents the thing, works it once, and sets it back down with care.
Caught Mid-Glam
We walk in on a real routine already happening; they clock the lens halfway through and carry on half-shy.
The Whole Scene Was One Thing
A corner is dressed like the finished result, and a hand reaches in and pulls out the one thing it was all about.
Your Own Hands, Winding Down
One unbroken first-person take: your own hands put down what they were doing, reach, use it, set it back.
The Drawer I Stopped Opening
The cluttered old habit lived in honestly, the morning they switched, and the new normal where one thing does it.
Just a Shape Until the Light Changes
The product is only a dark outline against a bright window, until a hand turns on a lamp and its real surface appears.
Same One, Two Places
The same product in two completely different places, joined by one hard cut, with neither half a setup.
The One I Keep Reaching For
A hand passes over everything else on the counter and picks the same one, and they say the single reason why.
Move That, and There It Is
Something in front hides the product the whole time, until a hand slides that thing sideways out of frame.
Stack It Up — One Step at a Time
Each beat adds exactly one more thing, and the payoff is all of them standing together at the end.
The One Thing You Can Feel
One real physical property of the product, proved by touch rather than recited, and named plainly at the end.
Faster, Faster, Done
Four steps of a real get-ready, each one filmed shorter and quicker than the last, right down to the final snap.
Three Moments, No Story Between Them
Three small complete moments with the same product and no story joining them — then one line that ties them.
The Myth, Corrected on Camera
Someone repeats the thing everyone says about this kind of product, then quietly shows the opposite on camera.
It Doesn't Move, the Day Does
The product holds the exact same place and size on screen while the light, the room and the outfit jump around it.
Caught on the Way Out
A moment we overhear rather than watch: half-distracted, mid-something-else, and it ends by them leaving.
The Five-Minute-Late Makeup Rescue
Someone names the daily annoyance, sits in it while it gets worse, then reaches for the one thing that ends it.
The Moment That Slows Down
One unbroken action that starts at ordinary speed and ramps down into slow motion exactly as the good bit arrives.
Pass It Over — The Two-Friend Back-and-Forth
Two friends at a table pass one thing back and forth — offered, taken, reacted to, answered, agreed.
Held Breath, Then Let Go
Someone braced for the thing they always get uses it once, and the same face unclenches by the end.
One Move, One Line
Almost no words: a slow reach, one deliberate use, and a single understated line at the end.
Same Hands, Done
Looking straight down at two hands on a table, twice: the same frame, with the middle changing what it holds.
Laid Out, Handled, Put Back
Two hands with no face lay it out on a clean surface, work each thing once, and put the row back the way it was.
The Old Way, Then Now
The routine they used to slog through, the moment they swapped it out, and the calmer one they have now.
Three Steps Closer
One person, one action, three beats — and the only thing that changes is how close the camera stands.
Your Own Hands
Shot down your own eyeline: your forearms come into frame, pick it up, work it, and set it in your open palm.
You Can See It Happen
One real thing about how the product goes on, shown as a moment you can watch rather than a line you hear.
Saving The Good One For Last
It is in reach from the first second and deliberately put off three times, until the last beat finally uses it.
Two Rushes, Same One
The same thing used twice in one day, in two completely different places, joined by one hard cut and one line.
What Everyone Gets Wrong
A person commits hard to a belief everyone holds, then knocks it down by showing the opposite on camera.
The Long Wait, Then It's On
They nearly put it on, twice, and stop. Then one fast beat where they finally do, and a quiet reaction.
One More, Then One More
One piece, then another, then another — the finish at the end is the sum of the additions you just watched land.
The Face Before, The Face After
The same face at the same framing opens and closes the film, and what happens in between is what changes it.
Done Already — Then How Little It Took
The finished, ready version of the person is the first frame; then we cut back to how small the action was.
Three Moments, Same One
The same one thing turns up in three unrelated moments of a day, each a complete little scene on its own.
Just a Pair of Hands
No face at all: two hands present the product, work it the way it is meant to be worked, and set it down.
The Drawer Reach
The first beat is a person and an off-frame reach; the thing they are reaching for is named but not seen.
Overheard: Before They Head Out
Two friends share a counter before going out; we overhear one notice something, and then they leave.
All You See Is Your Own Hands
One unbroken first-person take: the camera is your eyes and the only body in frame is your own hands and forearms.
On, Then Off — Four Honest Checkpoints
Something goes on, is left to sit while somebody waits it out, then comes off — four checkpoints, one sitting.
Does It Actually Hold Up?
Someone says the doubt that stops the cart out loud, then answers it by using the thing and reporting what they find.
Here, Then Somewhere Else
The same product used in two completely different places, joined by one hard cut and one line that spans both.
The Same One All Day — Morning, Middle, Night
The same person and the same product at three points of one real day; only the light and the room move.
Pass It Over
Two friends trade the same thing back and forth across a counter; the recommendation happens in the handing over.
Three Little Moments, One Thing in Common
Three small stand-alone moments in different corners and different light, tied together only by the same product.
The Shelf Pan — One Take Down My Lineup
One unbroken sideways move along a row on a shelf, narrated as it passes, until a hand lifts one out.
One Step Closer, Then Another
Everything tipped out on a table, and the camera steps in one rung at a time until the last frame is pure colour.
Overheard, Mid-Routine
We walk in on someone mid-routine, talking sideways to a friend just off-frame, never once to the camera.
Why This One — The Frank Nail Verdict
A frank, close-to-camera testimonial about the nail product a person keeps reaching for: name the reason, use it the real way as proof, land a plain verdict; claims gated to the printed label or lived experience.
Why I Made This — Founder Demo
A calm founder-style demo on why they made this foundation, shown going on real skin.
Unboxing the First Wash — Reveal
An influencer-style unboxing of a haircare product: hands open the box, a genuine reaction, then the first real wash and the soft result.
Why This One — The Frank Scent Verdict
A frank, close-to-camera testimonial about the one fragrance a person keeps reaching for: name the reason, apply it the real way as proof, land a plain verdict; scent claims gated to the printed label or lived experience.
One Sweep, Three Frames
One shape of movement is repeated in three unrelated shots, cut on the motion, and lands on the product.
The Same Spot, Twice
An ordinary shot of the spot where it lives opens the video and comes back identical at the end, carrying the morning between.
I Didn't Think I Needed It
Someone argues against the whole idea of the product, tries it once anyway, and quietly loses the argument to themselves.
Unboxing the First Coat — Reveal
An influencer-style unboxing of a nail polish: hands open it, a genuine reaction, then the first coat brushed on.
Unboxing the First Swatch — Reveal
An influencer-style unboxing of a makeup palette: hands open it, a genuine reaction, then the first swatches on the back of the hand.
The Texture Detail — Founder Demo
A founder-style demo on the product's real texture — the rich cream, the lightweight oil — as the giveaway of quality.
Where to Spray It — Founder Demo
A calm founder-style demo of the real application technique — pulse points, the right distance, the right number of sprays.
Prepped For Someone Else — Left Ready Where They'll Find It
The person on camera is not the one who uses it — they are getting it ready for somebody who isn't home.
The Slow Open
Someone stalls three times before finally opening it — the delay is the whole video and the reveal is rationed to the end.
Asked Out Loud, Then Answered
Someone says the doubt out loud to camera, then answers it by doing the thing rather than by promising anything.
The Brush Detail — Founder Demo
A founder-style demo on the one detail that earns the buy — the brush, how it fans across the nail in one pass.
The Applicator Detail — Founder Demo
A founder-style demo on the one detail that earns the buy — the applicator, the mascara wand or brush.
Style-With-Me — Apply & Honest Result
A real styling moment: dispense the product, work it through the hair, and the honest 'this is what it does for me' result.
Unboxing the Bottle — Luxury Reveal
An influencer-style unboxing of a fragrance: hands open the box, the weight of the bottle, the cap off, the first spray and reaction.
Long Overdue — And Finally Swapped
A person faces the worn-out thing they kept putting off replacing, sits in the guilt of it, then swaps in a fresh one.
The First Touch — The Half-Second Before
Something is held just off the skin for a long, stalling beat — then it lands, and the flinch is the payoff.
Finished First, Then the How
The finished result opens the video, then it cuts back to the plain steps that made it, then lands on the result again.
Pass It Over, Pass It Back
Two friends at a counter trade one haircare product back and forth, and the cut lands on it every time it changes hands.
First Swatch — The Color Reveal
A person reveals a nail shade or product and shows the genuine first swatch reaction: a real application the product type allows, the honest 'oh that's the one' beat, a plain verdict; claims gated to the printed label or lived experience.
One Swipe Payoff — Founder Demo
A founder-style demo on the color payoff — how much you get in a single swipe.
The Bottle Detail — Founder Demo
A founder-style demo on the one design detail that signals quality — the weighted cap, the fine atomizer mist, the engraved glass.
The Part You Actually Feel
One real physical fact about the product — its weight, its one control, its texture — is shown, then felt, then named.
Caught Mid-Routine — Nobody Was Meant to See This
Someone is deep in their own routine, half talking to themselves, until they notice the camera is on.
The One That Stuck — Why I Keep Reaching for It
A man singles out the one he kept using, gives exactly one reason, and says the rest are in a drawer.
The One I Won't Show You Yet
Someone talks about what they are using while it stays completely out of frame, then brings it in and shows the look.
The Same Spot, Twice
The film opens and closes on exactly the same framing, and the one thing done in between changes what it means.
Salon Look at Home — Testimonial
A sincere testimonial from someone who got a clean, salon-looking manicure at home.
One Product, A Few Looks — Versatility
One product, a few quick on-face variations; spoken call-outs, no text — the versatility is the hook.
How I Use It — Founder Haircare Demo
A calm, founder-style demo: a person shows the real way they apply the haircare product, then the styled result.
Takes Me Back — Memory Testimonial
A sincere testimonial about a scent tied to a memory — one spray and it brings a whole season of life back.
The One That Stuck — Why It Survived the Shelf
A person singles out the one that survived a cleared-out shelf, gives exactly one reason, and says the rest are gone.
The One I Keep Going Back To — Four Times in One Day
A person reaches for the same thing four times in one day, and each return is shorter and quicker than the last.
Does This Actually Work? — The Doubt, Said Out Loud
A real doubt about buying this is said out loud, answered by showing, and admitted at the end.
One Pass, Done — First-Person, One Take
One unbroken first-person take: your own hands reach for it, put it on in a single pass, and set it down. No face, no mirror.
The Same Move, Three Times
One person does the same single move three times — plainly, then closer, then as the thing they just do every morning.
Almost, Almost, Almost — Now
Three stalls before the product is ever used, each one keener than the last, and the use lands only on the final beat.
One Coat Color — Founder Demo
A founder-style demo on the color payoff — how full the color is in a single coat.
No-Mirror Application — Just to Camera
Confident no-mirror application straight to camera; the ease of use is the whole story.
Gifting the Hair Set — Two Person
An influencer-style gift moment: one person gives a haircare set to a friend and walks them through using it.
My Signature for Years — Testimonial
A sincere testimonial about the scent someone has worn as their signature for years.
First Pass — Your Own Hands, One Take
One unbroken first-person take: your own hands reach for it, use it in one pass, and set it down.
The Two-Minds Verdict
A person argues both sides of whether to buy it, turning to a new angle for each side, until using it breaks the tie.
The One My Skin Actually Likes
The verdict is said in the first second, then the rest of the film has to earn it with one honest reason.
Shadow to Light — The Lamp-Click Reveal
The product is a dark outline against the window until a hand clicks a lamp on and the real colour comes out.
Caught Mid-Routine — Nobody's Watching
A man is already mid-routine when we arrive, half-notices the camera, and mutters one aside to himself.
7AM to Wine O'Clock
The same one thing is reached for three times in one real day — early light, flat midday, evening lamp — by the same person.
The Part You Wait All Day For
A person holds still on the edge of the one small thing they look forward to, then does it once.
Three-Step Routine — The Step I Never Skip
A person walks their real morning or evening routine; the product is one clear, named step applied on their own skin.
Held Up All Week — Testimonial
A sincere testimonial about a manicure that held through a busy week.
Travel Kit Rundown — The One I Won't Pack Without
Packing a small dopp kit, he pulls this product out as the one he won't travel without, uncaps it and shows it.
Lasted All Day — Testimonial
A sincere testimonial about makeup that was still there at the end of a long day.
Finally, What Worked — Testimonial
A sincere testimonial from someone who tried everything for their hair and finally found the one that stuck.
Gifting the Scent — Two Person
An influencer-style gift moment: one person gives a fragrance to another, helps them try it on, and they react.
Caught Mid-Routine — No One Was Watching
Someone is already mid-routine when we arrive, half-notices the camera, and mutters one aside to themselves.
The Circle That Won't Quit
One circular motion carries across three hard cuts, from an everyday stir to the same circle the tool makes on skin.
The Step I Used To Skip
Someone owns up to a step they never bothered with, does it once on camera, and calls it normal now.
Frozen Mid-Air — Only the Camera Moves
A freshly done hand held up in the air, everything dead still while only the camera moves, then time starts again.
The Step Guys Skip — Old Habit to New Normal
A man admits the step he used to skip, switches on camera, and reports the new habit a week later.
Built in Real Time
A person builds the result on camera in honest checkpoints — bare, first pass, built up, settled — so the change is the proof.
The Result First, the Reason After
The finished hair is the very first frame; the film then cuts back to the small thing that got it there.
Wind-Down — The Evening Skin Ritual
A person woven into an evening skincare wind-down uses the beauty tool the real way its type allows, glides or powers it on, lands a lived line and a keeper verdict; claims gated to the printed label or lived experience.
Texture Swatch — Hands, Macro, Skin
Hands dispense onto the back of the hand, spread the texture in macro, then apply to the face; sensory descriptors stay evidence-only.
Everyone Asks My Color — Story
An influencer-style story about the nail color people always stop to ask about.
Sink-Side Routine — The Standout Step
A full sink-side grooming routine where the product is the standout step, applied in real time at the mirror.
GRWM, One Face — Applied Live
A get-ready-with-me on her own face; she applies the product live and says, plainly, why she reaches for it.
Everyone Asks My Routine — Story
An influencer-style story about the one product people always ask about when they see your hair.
The Finishing Touch — Getting-Ready Signature
A person woven into a getting-ready ritual lands the fragrance as the finishing touch: applied the real way its bottle type allows, a lived line about how it makes them feel, a keeper verdict; scent claims gated to the printed label or lived experience.
The Morning 30 Seconds
The same small gesture, three mornings running, turns from a chore into the part of the day they like.
The Thing Behind the Everyday Mess
The product sits in frame the whole time, blocked by an everyday object, until a hand slides the blocker away.
The Morning Loop — Same Sink, Changed Day
The same frame opens and closes it: a person over their basin, and the middle changes what that frame means.
The One I Stopped Replacing — The Drawer Verdict
A person pushes aside the worn-out ones in the drawer, picks up the one they keep, and says why they stopped re-buying.
The Honest Question — Does This Actually Do Anything?
A man asks out loud whether the product actually does anything, then answers his own question honestly.
Follow Them All the Way There
The camera rides behind one shoulder as a person carries it across their home to where they use it, and arrives with them.
The Three-Pass Ritual
The same move through the hair three times over — plain the first time, closer the second, settled by the third.
The Row Adds Up — One Set, Every Try
A person tries the set one at a time, laying each tested strip down in a row that grows until the count is plain to see.
The One That Stuck — The Frank Tool Verdict
A frank, close-to-camera testimonial about the beauty tool a person actually kept using: name the reason, use it the real way as proof, land a plain verdict; claims gated to the printed label or lived experience.
Before / After Nail Refresh
An influencer-style before/after — chipped, bare nails before, then a clean painted set after.
Honest Check-In — How It Actually Feels
A guy gives a frank check-in on how it feels after using it (only evidenced changes), and runs a hand through to show the result.
Finally, My Shade — Testimonial
A sincere testimonial from someone who could never find their match and finally did.
Before / After Wash Day
An influencer-style before/after on wash day — dull, frizzy hair before, then soft and shiny after the product.
First Spray — The Honest Reaction
A person tries a fragrance for the first time and shows the genuine first-impression reaction: a real application the bottle type allows, the honest 'oh, that's nice' beat, a plain verdict; scent claims gated to the printed label or lived experience.
Asked Out Loud — And Answered
A person says the doubt they actually have out loud, tries it on camera, and answers their own question.
Loose Pieces, One Whole — Built by Hand
A person lays the separate pieces out, then joins them by hand one at a time until there is one finished thing.
Watch It Sink In — The Absorb Test
A hand puts it on and the camera stays for the whole change: still sitting on top, the shine dropping, gone.
Skeptic to Sold — The Same Face, Changed
A person doubts this will do anything, does one nail with the product, then the same framing returns with the doubt gone.
Work It Through — Watch It Settle in Real Time
A grooming product is worked in by hand and the same patch is filmed settling across four honest checkpoints.
Setting It Out Before They Get Home
A person lays out someone else's makeup ready to be found, and talks about them the whole time without showing them.
The Same One, Three Times a Day
A person reaches for the same product three times in one day, and only the light and the room change between the three.
The Camera Is the Mirror — Getting Ready
The camera is the mirror: a person puts their scent on in two passes, checks the finished look, and gives themselves the nod.
How I Use It — The Hands-On Demo
A close, hands-on demo of exactly how a beauty tool is used: show the real motion or control its type allows, one honest step at a time, and land a plain verdict; claims gated to the printed label or lived experience.
At-Home Mani — The Quiet Ritual
A person woven into an at-home manicure ritual applies the nail product the real way its type allows, stroke by stroke or step by step, lands a lived line and a keeper verdict; claims gated to the printed label or lived experience.
The Lip Everyone Asks About — Story
An influencer-style story about the one lipstick people always stop to compliment.
A Little Goes Far — Founder Demo
A calm founder-style demo correcting the most common mistake — using way too much — by showing the right small amount.
The Compliment Magnet — Story
An influencer-style story about the scent that gets a compliment every time it's worn out.
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More about these templates
A template for every shelf in the bathroom
A serum bottle, a lipstick, a curling tool, a perfume flacon, a nail kit, a grooming bar — each one wants a different kind of video. This collection covers the full beauty and cosmetics range so the thing on your vanity gets a clip shaped to suit it, not a one-size-fits-all product shot. Skincare and makeup, haircare and styling tools, fragrance, nail care, men's grooming, and everyday personal care all live here.
Browse the shelf that matches your product: skincare ads, makeup & cosmetics ads, haircare ads, fragrance ads, nail care ads, and men's grooming ads.
Beauty ad examples you can start from
Every concept below is a complete, beat-by-beat storyboard — the hook, the middle, and the close are already worked out. Open one to see exactly what it films, then generate it for your own product:
- Pass It Over — two friends trade one product back and forth across a counter, so the recommendation happens inside a real conversation instead of at the camera.
- The Drawer Reach — the video opens on a person reaching for something off-frame; naming it before you see it is the hook.
- One Move, One Line — almost wordless: a slow reach, one deliberate use, and a single understated line at the end. Confidence as a format.
- The Two-Minds Verdict — one person argues both sides of whether to buy it, and the camera angle changes with each side. The honesty is the persuasion.
- The Morning 30 Seconds — the same small gesture on three consecutive mornings, turning a chore into the part of the day that feels handled.
- Before / After Nail Refresh — the classic before/after, done at nail scale: chipped and bare, then a clean painted set.
What makes a beauty ad convert
Beauty is a proof category. The formats that work on Reels and TikTok are the ones that show a believable person and a believable result — bare skin, real application, honest texture — rather than studio gloss. Three patterns show up again and again in the concepts here:
The gesture is the argument. A swatch on the back of a hand, cream visibly sinking in, the first spray at the collarbone — beauty products demonstrate themselves when the camera stays close enough to watch a real application. Most storyboards in this collection build their middle beat around exactly one such gesture.
Claims stay inside what the video shows. None of these concepts recite ingredient lists or invent statistics. The line is always something a person could honestly say mid-use — which is what keeps UGC-style ads from reading as ads.
The face carries the close. Whether the verdict is a keeper claim, a quiet nod, or a friend's reaction, the last beat lands on a person, not a pack shot. That's the difference between a demo and a recommendation.
How to make a beauty UGC ad from one product photo
- Pick a concept above — each one opens as a full storyboard, so you can see every beat it will film before you commit.
- Add your product. One clean product photo is enough; a readable label helps. Add your brand and product name, plus any detail you want spoken.
- Check the cost. You see the credit cost before you generate — no surprises after the fact.
- Generate. The finished clip renders in minutes: a vertical 9:16 video with an AI-generated person presenting your actual product.
- Post or promote. The output is sized for Reels, TikTok, and Shorts, and works as ad creative on Meta and TikTok ad platforms.
Storyboards, not stock clips
Every template here is an original ad concept written for its product type — not a stock clip with a logo slot. The storyboard shows the arc beat by beat with a sample product staged in it; when you generate, your product takes the sample's place and the same arc films around it. That means what you see on each template page is the actual creative plan for your ad, not an approximation.
Good to know
Frequently asked
What kinds of beauty videos can I make?
Shapes that match how shoppers really react to beauty: a first-spray or first-reaction moment, a founder holding one product up close to show where to spray it or how little you need, a before/after wash day or getting-ready stretch, a backlit bottle reveal, a gifting scene, or a skeptic-to-believer testimonial. The library reaches across skincare, makeup, haircare, fragrance, nails, grooming, and personal care.
Do I need my own product photos?
Yes — one clear shot of your product is the starting point. Whether it's a serum bottle, a lipstick, a perfume flacon, or a curling tool, the template wraps the video around that image, so nothing has to be filmed on a set.
How does it work?
Browse to a template that fits your item and the mood you're after, drop in your product photo, and generate. There's no editing timeline to learn. Generating uses an account, so sign in or create one first.
What format are the videos?
You get a vertical 9:16 clip running about 12 to 15 seconds, with the casual, in-the-mirror UGC feel that suits beauty content and posts cleanly to reels, Stories, and short-form feeds.
Will the same template work for a fragrance and a haircare product?
It can, but the collection is built so you don't have to force it. A scent launch can lean on a first-spray reaction or a bottle reveal, while a haircare bundle can use a wash-day before/after — pick the one tuned to your sub-category and the message you want to land.
Can I make several videos for one product?
Yes. Running a single product image through a few different templates is common — a quick demo, a before/after, and an unboxing-style reveal — so you end up with a varied set of clips to test across feeds.
Can I use these beauty videos as Meta or TikTok ads?
Yes — the output is a vertical 9:16 MP4, which is the native format for Reels, TikTok, Shorts, and vertical placements in Meta and TikTok ad managers. Most brands run them as-is.
Are the people in these videos real?
No — the people are AI-generated. The product is yours: your photo, your label, your name spoken in the script. That's what makes it possible to get a person-led ad from a single product photo.
What if my product doesn't suit a face-on-camera format?
Plenty of concepts here are hands-and-product formats — application close-ups, before/afters, texture demos — where no face appears at all. The storyboard on each template page shows exactly how much of a person it films.
How much does a beauty video cost to make?
Each template shows its estimated credit cost up front, and you always see the credit cost before you generate. Costs vary a little with resolution and length.
What's the difference between the storyboard and the finished video?
The storyboard is the creative plan — the beats the video will film, staged with a sample product. Your generated video follows the same beats with your product in the sample's place.