Lipstick • UGC video ad template
The Drawer I Stopped Opening
The cluttered old habit lived in honestly, the morning they switched, and the new normal where one thing does it.
Cost varies with Resolution — you’ll see the credit cost before you generate.
Storyboard · what this template films
3 beats · ~13s · renders in ~4m- OLD WAYThey dig through their own unbranded clutter, mildly annoyed, and the product is not the star.
- THE SWITCHThey push the clutter aside, their hand lands on the one thing, and they use it.
- NEW NORMALThe drawer stays shut and they are done, with a habit statement to close.
First video free · see the credit cost before you run
Is this for me?
- Best for
- Single-shade lip products bought to replace a drawer of half-used tubes, aimed at shoppers who buy on simplification.
- Less ideal for
- These videos can't show multiple people, real fabric motion, or overlay text.
Your brief
Make it yours
Render in minutes, not days
Go from a template to a finished video while your coffee's still hot.
No prompt engineering needed
Pick a template, drop in your assets, and generate. We handle the hard part.
Studio-quality, every time
Production-grade output from the best AI video + image models, tuned for you.
A template for every use case
Hundreds of ready-made workflows across industries and formats.
Keep exploring
Related templates
Founder One-Take — Straight to Camera
The founder holds the real product and tells you, in one honest take, the single reason they made it.
The One Thing in the Pile
A scene already loaded with everything tonight needs — and then one hand pulls the one thing out of it.
Wind-Down — The Evening Skin Ritual
A person woven into an evening skincare wind-down uses the beauty tool the real way its type allows, glides or powers it on, lands a lived line and a keeper verdict; claims gated to the printed label or lived experience.
Hands-On Demo — How I Actually Use It
A guy shows you exactly how he uses the product on himself — real hands, real application, no studio gloss.
About this template
A relatable little story in three parts about a behaviour that changed: the first beat genuinely lives in the old way with the product nowhere in sight, the second is the physical moment of switching, and the third is the new normal. Both halves are staged forward. The punch is spoken, never printed.
Good to know
Frequently asked
What product fits this status-quo-switch template?
A single lipstick bullet where the goal is becoming the one product your customer reaches for, replacing a cluttered drawer of others.
Is the old-versus-new shown with reversed footage?
No. Both the old-habit and new-habit halves are shot forward as separate scenes, so it never looks like rewound video.
Does it claim anything about wear or finish?
No. The persuasion is a changed habit, not a performance promise. It makes no claims beyond what your own product copy provides.
How long is the reel and what format?
It is a vertical 9:16 reel of about 13 seconds, in UGC style for short-form feeds.
Can it include on-screen text or two people?
No. It uses one person and no overlay text. The brand is shown legible as she lifts the bullet instead.
How do I create it?
Sign in or create an account, upload your lipstick photo, and generate the reel.
More about this template
A lipstick video about swapping a cluttered habit for one bullet
This template turns your lipstick photo into a short vertical reel built on a before-habit-to-after-habit turn. First she lives in the old way: rummaging through a shallow drawer crammed with generic, half-used lip tubes, picking two up and dropping them back, faintly exasperated. Then comes the switch, she pushes the clutter aside and her hand lands on the one slim bullet, swiping it once across her lips. Finally the new normal: the drawer stays shut, she's ready, and the bullet rests in her palm.
Who it's for
Built for a single lipstick bullet where the win is becoming the only thing your customer reaches for. The conviction comes from a changed behavior, not a performance claim, which keeps it honest.
How it works
Upload your lipstick image, then sign in or create an account to generate. Both halves are shot forward, so it never reads as rewound footage. The result is a ~13s, 9:16 UGC reel with one person and no overlay text.
Why the result lands
The old-habit and new-habit scenes give the swap real stakes. Vertical, handheld framing makes the change feel lived-in rather than staged.