Haircare Before & After • UGC video ad template
Before / After Wash Day
An influencer-style before/after on wash day — dull, frizzy hair before, then soft and shiny after the product.
Cost varies with Resolution — you’ll see the credit cost before you generate.
Storyboard · what this template films
3 beats · ~14s · renders in ~4m
HOOKThe 'before' — dull, frizzy hair shown honestly in the mirror.- DEVELOPMENTThey use the product the real way — worked through, rinsed or smoothed.
- PAYOFFThe 'after' — visibly softer, shinier hair; the bottle in frame.
First video free · see the credit cost before you run
Is this for me?
- Best for
- Brands claiming visible softness or shine—compare dull, frizzy hair to soft, shiny payoff after use.
- Less ideal for
- Won't show multi-step routines or long-form application; all demos are single-product with no on-screen text or captions burned in.
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About this template
A relatable before/after: the 'before' is a bad-hair day shown honestly, then the product is used the real way and the 'after' is visibly softer and shinier. The payoff is the honest 'that's the difference,' the result spoken as visible only. The bottle's exact look is preserved from your photos. The punch is spoken, never printed.
Good to know
Frequently asked
What does this reel compare?
It shows an honest 'before' of dull, frizzy hair, then the product used the real way, then a visibly softer, shinier 'after' with your bottle in frame.
Is this a good fit for a brand selling shine or softness?
Yes. It's built for products whose appeal is visible softness or shine, using a direct before-and-after to make that contrast the proof.
Is the verdict shown as text?
No. The 'that's the difference' verdict is spoken and the result read as visible only; nothing is burned in as on-screen captions.
Does my product stay consistent across before and after?
Yes. Both the person and your uploaded bottle are locked from the first frame through the after.
How long is the finished reel and what format?
It's a vertical 9:16 reel about 14 seconds long, in UGC style for Reels, TikTok, and Shorts.
How do I generate it?
Sign in or create an account, upload your product image, and generate.
More about this template
An honest before, a visible after
This template turns your product photo into a short vertical reel built on a relatable wash-day before and after. The 'before' is shown honestly in the mirror — dull, frizzy hair on a real bad-hair day. Then the product is used the real way, worked through and rinsed or smoothed. The 'after' is visibly softer and shinier with your bottle in frame, and the verdict is the honest 'that's the difference' — spoken as visible only, never printed on screen.
Who it's for
It's made for brands whose pitch is visible softness or shine, where a direct dull-to-shiny comparison does the persuading. The contrast carries the reel, so the result reads as something the viewer can see rather than a list of claims.
How it works
Upload your own product image and both the person and the bottle stay locked from the first frame. The output is a 9:16 UGC reel, about 14 seconds, single-product, with no burned-in captions and no multi-step routine — just the honest before, the real application, and the after.
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